2:41 pm Mar. 8, 2013
New York magazine is getting ready to unveil its new, subscription-based iPad app.
A spokesman for the magazine confirmed that staff were given a "working demo" of the app earlier today.
There's still no official launch date, but the spokesman said the goal was to roll it out by early April.
Michael Silberman, general manager of nymag.com, will showcase the offering on March 28 at an Association of Magazine Media conference at the Grand Hyatt in Midtown.
According to an event description on the association's website, "The app features full interactive capabilities, distinctive features and unique design that set a new bar in the drive to respond to the rapidly changing media consumption habits of readers."
That sounds like a big improvement on New York's existing iPad app, which launched in late 2010. It's basically a digital replica of the magazine, and a buggy one at that, judging from its App Store reviews, and it's sold copy by copy, instead of as a subscription.
Throughout the industry, publishers are scrambling to enhance their digital offerings as readers and advertisers continue to migrate away from print.
But it's a steep climb: While digital magazine sales doubled in the second half of 2012, they still only accounted for 2.4 percent of U.S. consumer titles' total average circulation.
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