What’s in a name? ‘International Herald Tribune’ to become ‘International New York Times’

The old IHT logo. ()
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The New York Times Company has announced the latest move in its ongoing efforts to make its business more about, well, The New York Times.

After shedding most of its ancillary assets last year and putting The Boston Globe up for sale (again) last week, the Times Company is now moving forward with plans to rebrand its Paris-based world edition, The International Herald Tribune, as The International New York Times.

The relaunch, scheduled for later this year, reinforces the role a robust global presence will play in the Times Company's long-term growth strategy.

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“A logical next step for us as we seek to extend our international reach is to bring these two great newspapers even closer together," said chairman Arthur Sulzberger Jr. in a statement.

“Today’s announcement comes after a thorough evaluation of our place in the global arena," C.E.O. Mark Thompson added. "Based on that analysis, we believe there is significant potential to grow the number of New York Times subscribers outside of the United States.”

Thompson's statement also discussed the re-branding in the context of attracting digital subscriptions. The Times Company includes the IHT's subscriber numbers in its public figures on the Times' paid digital model. The combined total was 640,000 as of the fourth quarter of 2012.

IHT publisher Stephen Dunbar-Johnson noted in the company's news release: “The IHT has had three different nameplates in its 125-year history, with ‘New York’ in its title for 80 of those years."

The Times' own Christine Haughney has more on its history:

The paper was first published in 1887 as the European edition of The New York Herald. Through a series of ownership changes, it became The New York Herald Tribune in 1959.

The paper became The International Herald Tribune in 1967 when The Washington Post Company and the Times Company invested in the paper to keep it afloat after the New York Tribune folded.

But it would seem, following that precedent, the paper published in Europe should either just be called The New York Times or else The International Times, not The International New York Times.

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Imagine a war without photographs. Imagine a conflict zone where no correspondent ever dared venture. Imagine a humanitarian crisis that came and went without eliciting a flicker of video, not a second of audio, not a single news story, not a lone blog post. Imagine war crimes without witness — atrocities whose perpetrators were held forever unaccountable.

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From our inbox...

Pearson's Financial Times Groups has disclosed its 2012 results:

The FT Group performed well in the Pearson 2012 results, with revenue growth up 4% year on year to £443m. Digital and services now account for 50% of FT Group revenues, up from 31% in 2008. Content revenues comprised 61% of total revenues, up from 48% in 2008, while advertising accounted for 39% FT Group revenues, down from 52% in 2008.

Key highlights:

The FT’s total paid circulation was more than 602,000 across print and online, modestly up on 2011, with digital subscriptions exceeding print circulation for the first time. Digital subscriptions increased 18% to almost 316,000.

Mobile devices now account for 30% of FT.com traffic and 15% of new subscriptions. FT Web App now has 3.5 million users.

The FT now has almost 2,800 direct corporate licenses, up 40% on 2011.

FT Live, our events business, continued to grow strongly delivering more than 200 events that attracted over 17,000 delegates.

Educational services are an important area of expansion. The FT Non-Executive Director Certificate was attended by over 150 candidates. FT Newslines, an annotations tool on FT.com is now being used at many business schools.