‘Times’ names Rick Berke senior editor and director of video content development

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The New York Times has made Rick Berke's departure from the masthead and move into video content official.

Berke, previously an assistant managing editor, has been appointed senior editor and director of video content development, according to a staff memo from executive editor Jill Abramson and managing editor Dean Baquet.

The move, first reported last month by Politico's Dylan Byers, was expected. It follows a broader masthead reorganization that resulted from a round of some 20 buyouts and a handful of layoffs that were recently implemented as a cost-saving measure.

Video is one of the areas in which the Times is aggressively expanding as it develops new revenue streams to mitigate a continued decline in print advertising dollars.

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You can read the full memo on Berke below:

To the Staff,

Rick Berke has been appointed Senior Editor and Director of Video Content Development. Rick will draw on his deep knowledge of the newsroom, his ability to nurture talent and his eye for a great story to come up with original and compelling content that reflects the highest standards of our journalism. He will give us a fresh eye as we rethink and reexamine our video priorities and he will play a pivotal role as we make video a much larger part of our journalistic mission. He will work closely with Rebecca Howard and Ann Derry and report directly to Jill.

In Rick's long career at The Times he has had one success after another --- as National Political Correspondent, as Washington Editor and Political Editor, as Assistant Managing Editor for News, as National Editor, and as Assistant Managing Editor for Features and Politics. He nudges, he cajoles, he has a unique talent for building teams. We're delighted he's agreed to now turn his energies to video.

Jill and Dean