A close look at the ‘T’ magazine revamp

The new-look 'T.' ()
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With everyone focused on New York Times earnings today, you could be forgiven for missing W.W.D.'s curtain-raiser on Deborah Needleman's new T magazine, which debuts Feb.17. Now you can correct that.

Erik Maza reports:

The magazine will look very different from Singer’s T. It has a larger trim size, heavier paper stock, as well as a redesign aesthetic that ditched the Gothic typeface of the old magazine and replaced it with a custom design by creative director Patrick Li.

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“I feel the Times is such a strong brand that it can handle under its umbrella a kind of distinctive magazine and that it doesn’t need to typographically reference the Gothic type,” she says.

Needleman has also created new sections. The front of book now starts with what Needleman calls a style op-ed, “a thinky piece about something in the zeitgeist,” she said. In the first issue, Suzy Menkes writes on the new breed of fashion bloggers. There’s also “This and That,” a news digest that is a mini version of the magazine.

Amid all the digital evangelizing on this morning's Times Company earnings call, T was one of the few print initiatives to get a plug from new C.E.O. Mark Thompson. It's the sworn enemy of The Wall Street Journal's comparable luxury title, WSJ., where Needleman was editor before she jumped ship.

W.W.D. got a first look at the likewise redesigned WSJ. earlier this week.

On Capital...

'Times' C.E.O. Mark Thompson promises a 'new strategy,' details in April

Digital magazine sales doubled in second half of 2012, as newsstand sales dropped

Cuomo is 'pleased' by the attention on MSNBC, and he should be

News Corp. says its split-up is on track

In other news...

Robert Thomson on The Daily: "It was actually a great success in most respects, revenue aside.” [Forbes/Mixed Media]

NBC's hyperlocal website EveryBlock is dubzo. [NYT/Media Decoder]

Shutting down the print edition of Newsweek cost IAC $7 million. [Business Insider]

Conde Nast is cutting the frequency of Lucky. [W.W.D.]

Celeb mags are hurting on the newsstand. [NYT/Media Decoder]

Nor are they thrilled about the U.S. Postal Service nixng Saturday delivery. [NYT/Media Decoder]

Robin Roberts is returning to "Good Morning America" on Feb. 20. [The Huffington Post]

Teri Buhl wants to sue Jim Romenesko. [jimromenesko.com]

Quote of the day..

The same dynamic drives most of these acts of US media self-censorship. It has nothing to do with legitimate claims of national security. Indeed, none of these facts - once they were finally reported - ultimately resulted in any harm. Instead, it has everything to do with obeying government dictates; shielding high-level government officials from embarrassing revelations; protecting even the most extreme government deceit and illegality; and keeping the domestic population of the US (their readers) ignorant of the vital acts in which their own government is engaged.

Glenn Greenwald

On Twitter...

On TV....

Mike Allen and Jim VandeHei on the Great Fox News Purge:

From our inbox...

A reader points out:

The Daily’s News’ wood today was in Radar more than a week ago: http://radaronline.com/exclusives/2013/01/lindsay-lohan-broke-living-mom-dina-cant-afford-los-angeles/

The Cut's Fashion Week plans:

The Cut (http://thecut.com), New York magazine’s fashion and lifestyle website, will kick off coverage of New York Fashion Week today, with a curated approach tailoring content to what users want. The Cut’s coverage will feature new comprehensive guides and editors’ picks slideshows, serving as a Fashion Week filter for the audience. Special contributors this season include model Elettra Wiedemann, hosting an exclusive video series with iconic New York designers including Diane Von Furstenberg and Michael Kors, and The Fug Girls and Lynn Yaeger writing about the shows and crowds. The Cut will also partner with Carine Roitfeld’s CR Fashion Book to bring an insider’s look into fashion events by following notable personalities through the event, including Roitfeld herself. The Cut features a best-in-class photo experience, with images seen at up to 10x the resolution of typical web sites, and a responsive design that adjusts automatically for smart phone or tablet use. Among the features to look for:

-Best of the Runway—editors present the best looks from each day’s collections;
-New York City Greats—video series hosted by Elettra Wiedemann featuring exclusive interviews with iconic designers including Diane Von Furstenberg, Carolina Herrera, and Michael Kors;
-Collaborative party coverage with CR Fashion Book following fashion personalities at parties, including Carine Roitfeld at the AmFAR Gala. Beauty editor Christina Han provides backstage updates and becomes a make-up artist for designers, including Thakoon and Theysken’s Theory;
-Live streaming video from at least 10 shows;
-Daily street style photography by Young Jin Koo from New York, London, Paris, and Milan, and photo portfolios from Christopher Anderson and Dina Litovsky.
-Video series documenting the six-month-long process of creating Ohne Titel’s show.
-Vinegrams—short videos of beauty treatments from Fashion Week using Twitter’s new video service.
-Spotify playlists of music from Fashion Week.

Since its August 2012 relaunch, The Cut’s monthly unique users have nearly doubled, to 3.2 million, while monthly page views are up 44%, to 34 million (Omniture SiteCatalyst, Sep. – Dec. 2012 average / Jan. – July 2012 average).

Fifteen to twenty new fashion shows will be added daily, with full-screen slideshows, full-screen detail shots, a zoom tool, and back views of looks from the top shows.