'Mail Online,' U.K. tabloid import, beefs up its stateside operation again; plus, Time Inc. layoffs today
11:17 am Jan. 30, 2013
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It's been a few years now since Mail Online, the digital brand of middlebrow U.K. tabloid The Daily Mail, began elbowing its way into the traffic rankings once dominated by top U.S. news sites like The New York Times and The Huffington Post.
A big part of the strategy was to drop anchor in New York with a staff here (as well as one in L.A.) that could churn out the sensational "WTF?!" stories that American and British audiences, high and low alike, can't resist clicking on. (Today's splash headline: "The white slave tattooed by her Native American family, the 1920s full-body fanatics and cancer victims who opt for 'ink bras' instead of new breasts: The fascinating history of women with tattoos.")
The strategy has been embraced by one of the hometown tabloids, the Daily News, which last year lured a former Mail Online editor to run its website.
And it appears to be bringing in enough eyeballs for Mail Online that the site is now further bulking up its U.S. operation.
Two years after quietly opening a Soho office, Mail Online is planning to double its American newsroom fleet, bringing to 100 the number of reporters and editors (currently 30 in New York and 20 in L.A.) it has working here, according to Crain's.
“Our budget is to double revenues in 2013 and more or less continue to double revenues year over year,” said Sean O’Neal, recently appointed global chief marketing officer. Mr. O’Neal declined to disclose Mail Online’s current U.S. revenue except to say that “it’s early days for ad sales in the U.S.”
A veteran of the New York tech scene who goes back to the early days of Silicon Alley as advertising manager of music site N2K, Mr. O’Neal said his advertising strategy will focus heavily on mobile, which accounts for about a third of Mail Online’s daily traffic.
Lucky for them, the New York job market happens to be flooded with unemployed digital tabloid journalists at the moment.
In other news...
For New York Times employees who recently took buyout packages, the money was a big draw. [The New York Observer]
Behind New York's Christine Quinn cover. [W.W.D.]
A look at The New Republic's ad-page count. [Maza's Bazaar]
When it comes to crediting their competitors for scoops, The Wall Street Journal and Bloomberg are "pathetic." [CJR/The Audit]
The Village Voice has a new deputy editor. [Jim Romenesko]
Quotes of the day...
The Times has been and always will be a source of fascination for readers. We're good at what we do — not perfect, mind you — but we deliver a quality of information and thought that is hard to match. Average people and world leaders pay attention to it daily, to the subjects the Times chooses to cover and the way those subjects are presented. It's only natural that the fascination people have for the news product would evoke a fascination with the people who make those decisions.
A millionaire who is keen on supporting journalism is a terrible thing to waste.
The Time Inc layoffs have begun, expected to hit around 500. Rick Stengel tells staff of “company-wide restructuring.” Up now on DJ wire.— khagey (@keachhagey) January 30, 2013
Surprisingly widespread is the view that Erin Burnett is unwatchable, that she fails the laugh test for show hosts. But does CNN know this?— Jay Rosen(@jayrosen_nyu) January 30, 2013
Jeff Zucker already making CNN feel like a news organization on the rise instead of in decline. bsun.md/VptVPt— David Zurawik (@davidzurawik) January 30, 2013
Apparently Alex Jones and InfoWars want a live feed from inside the White House and Congress. Isn't that C-SPAN? j.mp/WwT3p6— Zeke Miller (@ZekeJMiller) January 30, 2013
Edgar Allan Poe first published 'The Raven' on this date in 1845 in the New York Evening Mirrior touch.dailypress.com/#section/-1/ar…— Peter Lauria (@peterlauria3) January 30, 2013
Al Gore tells David Letterman that Al Jazeera has the best climate coverage around:
From our inbox...
Time Out has a new president:
Jennifer Morgan has been named President of Time Out North America, where she will oversee all aspects of the company’s operations including online and print properties in both New York and Los Angeles. The role was previously held by Aksel Van Der Wal, who was promoted to CEO of Time Out Group in July 2012 and is now based in the London office.
Jennifer Morgan brings more than 18 years of senior leadership experience. She joins Time Out from Collective where, as Chief Operating Officer and Chief Marketing Officer, she played an integral role in the company's development into a top tier digital, advertising, and technology services provider.
Aksel Van Der Wal, Time Out CEO, commented: “Jennifer’s background is the perfect complement to the Time Out Group executive team, and aligns with the organization’s long term growth strategy. Our continued commitment to the expansion of our digital offering across our global web platform and mobile and iPad apps combined with her digital media and advertising experience ensures that the Time Out brand is well positioned to meet the needs of our customers and partners.”
“I am thrilled to be joining the talented team at Time Out, an iconic and trusted brand that is leading the content-meets-ecommerce category during a time of great opportunity and evolution in digital media,” said Morgan. “Time Out’s brand strength, unique editorial voice, and ongoing commitment to digital transformation will enable us to continue to provide our audience with the most comprehensive resource for discovering the best that cities have to offer across the globe."
More by this author:
- 'Village Voice' fires Michael Musto in yet another round of cuts
- 'New York Post' buyouts focus on 'loyal soldiers ... highest paid'