3:04 pm Jan. 29, 2013
The New York Post's website will soon be getting a much-needed makeover.
Design firm Hard Candy Shell is working on a sweeping overhaul of nypost.com that's expected to debut sometime in the coming months, sources familiar with the plans told Capital.
The Soho-based firm just completed The New Republic's online relaunch and also has done high-profile projects for media clients including The Wall Street Journal, The New York Observer, Newsweek and Gawker. They're working alongside Post digital editor Remy Stern and Alley Interactive, the Flatiron District developers who teamed up with Hard Candy Shell on both The New Republic and The New York Observer and who were also hired by the Post.
The Post has for the past year or so been trying to raise its digital profile as it watched the website of rival paper the Daily News blow past it in pageviews and implement the latest digital news-design ideas popular among the eyeball-baiting U.K. tabloids.
This past fall, Post editors were required to attend an all-day digital teach-in at a Hudson Valley country club, and Stern has been facing an uphill battle warming the newsroom to the concept of putting nypost.com ahead of the print edition, where many old-guard Post hands still prefer their news to break.
Despite the difficulties the paper has had with its website, the Post has made some ground with other digital initiatives, like its iPad app and its recently-published first e-book, a collection of dating and sex advice from former high-priced hooker and one-time Eliot Spitzer paramour Ashley Dupré. It also now has the full attention of Jesse Angelo, who was named publisher after his two-year digital experiment running The Daily, a tablet newspaper and fellow News Corp. title, came to a screeching halt back in December.
That the Post appears to be investing in digital must be some consolation to employees, who are on edge as a result of News Corp.'s forthcoming split into separate companies focused on entertainment and publishing, respectively.
As the most profit-starved operation in News Corp's publishing portfolio, speculation is mounting that chairman Rupert Murdoch may be forced to drop an axe on the tabloid once and for all after it ceases to be cushioned by his more lucrative film and television assets.
A Post spokesperson did not have a comment when asked about the redesign on Monday.
(Disclosure: Alley Interactive built this website and continues to work with Capital.)
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