From new editorial-page editor of the ‘Post,’ a statement of purpose

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McGurn, outside the White House. ()
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Staff movement from the New York Post to fellow News Corp. paper The Wall Street Journal is rare.

Movement in the other direction is even rarer. But that is the trajectory the career of Journal columnist William McGurn is taking.

The Post announced last month that McGurn had been named successor to longtime editorial page editor Bob McManus, who has retired.

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McGurn begins his new job on Friday. In his final Journal column today, he reflects on some of the things that have made the broadsheet "such a congenial home for me":

It begins with an approach to life utterly at odds with the cliché of economics as "the dismal science." That's no coincidence. "The dismal science" was coined by Thomas Carlyle, a 19th-century Scottish intellectual who excoriated the free-market advocates of his day (along with their evangelical allies). Their sin? The conviction that men are created equal—and that wealth and progress would come to any society whose law and institutions upheld human liberty.

This same spirit animates The Wall Street Journal. At its heart, the spirit is simply confidence in the ability of ordinary men and women to better themselves if given the freedom to do so.

In other news...

Mort Zuckerman for mayor? [The New York Times]

Here's the New York Times obit of veteran political journalist Richard Ben Cramer. [The New York Times]

Current TV staffers are not happy about the Al Jazeera deal. [New York Post]

A replacement for Jeff Zucker on "Katie." [NYT/Media Decoder]

The Washintgon Post is spinning off its polling operation. [Jim Romenesko]

Robin Givhan is writing for The Washington Post again. [Fishbowl DC]

AOL says one out of nine Patch sites is profitable. [SmartMoney]

"CNBC Prime" is the new "Nick at Nite." [TV Newser]

Gawker Media expands in India. [Times Internet]

Vice Media's newsmagazine for HBO premieres on April 5. [Deadline]

Quote of the day...

That kind of vitriol, hatred, and zealotry is really quite scary. I didn't feel threatened by him, but I'm concerned that someone like him has that level of influence. There's got to be a level of discourse that can rise above what happened last night. It was undignified, unedifying. ... Sometimes it's better to let somebody have the rope they need to tie themselves in knots.

Piers Morgan to Dylan Byers on last night's Alex Jones brou-ha-ha

On Twitter...

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In case you missed the conspiracy theorist's off-the-rails performance on "Piers Morgan Tonight," here's a taste of the crazy-town:

From our inbox...

Bloomberg Pursuits is staffing up ahead of its frequency increase. A spokesperson emails:

Global luxury lifestyle magazine Bloomberg Pursuits is building up as it moves into its quarterly frequency this year under new editor, Ted Moncreiff.

First order of business is the new art director, Anton Ioukhnovets.

He was recently W's design director and spent several years as GQ's art director (2003 - 2010).

For most of 2012, he was the creative director of Lotus, which was nominated as a finalist for Magazine Of The Year by the Society of Publication Designers; cover and icon designer for Charles Duhigg's book, "Power Of The Habit"; and book and cover designer for "Mark Seliger: The Music Book."

He reports to Bloomberg Markets creative director Siung Tjia.

Also coming aboard is Stephen Jacoby as luxury marketing consultant, after spending at Esquire and probably most famous for creating the Esquire "Signature Spaces" (.a.k.a. "Esquire Apartment) which is a big high-profile marketing vehicle, as you know. Before that 16 years at Conde Nast overseeing corporate marketing and database. He was a member of the Exec Committee too.