More good news for ‘The Atlantic,’ Andrew Sullivan

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'The Atlantic' in print. Digital revenue at the company is growing. ()
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The Atlantic has had yet another year of annual growth, shoring up the 155-year-old magazine and digital publication's reputation as a success story.

The company announced today that the brand remains profitable, and that more than half of the magazine's revenue in 2012 came from digital. These numbers include revenue from sister online titles The Atlantic Wire and Atlantic Cities, but not Atlantic Media's other properties including National Journal and Quartz (which launched in the fall).

From the company's announcement this afternoon:

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Following a year of editorial and business records, The Atlantic closed out 2012 by significantly increasing its overall revenue and audience reach, exceeding 2011's then-record performance in these key metrics. After posting its first profit in recent memory in 2010, the 155-year-old magazine brand was profitable for the third straight year as well.

In addition to this record performance, for the first time in The Atlantic's history, digital advertising revenue accounted for more than half—59 percent—of the brand's overall advertising revenue. In 2012, digital ad revenue was up 32 percent over the prior year.

"We saw the remarkable, and measurable, impact of story after story in the magazine; the incredible growth of our digital audience; and the unparalleled expansion of our live-events business," said Atlantic president M. Scott Havens in a statement. "As we head into 2013, I'm supremely confident that our team—across all platforms—is poised to break more records and deliver the kind of journalism and type of innovation that distinguishes The Atlantic."

On a related note, Jeff Bercovici reports that The Atlantic is looking into a metered pay model for its digital content; and Quartz is hiring two editorial staffers (here and here).

In other news...

Glenn Beck tried to buy Current TV before Al Jazeera snatched it up. [The Wall Street Journal]

BuzzFeed has closed a new round of financing at nearly $20 million. [NYT/Media Decoder]

Andrew Sullivan has already pulled in six figures for his new ad-free blog model. [TechCrunch]

Political Wire's Taegan Goddard is launching a blog for The Week. [Politico/On Media]

Michele Norris is returning to NPR. [NYT/Media Decoder]

Quote of the day...

A question for the Web video guys: Are you bummed out about Al Jazeera’s Current TV deal? Maybe you should be. ... If you’re waiting around for an ambitious, deep-pocketed player with global appeal to make a big bet on Web video as a real TV alternative, you just missed a huge opportunity. May be a while before you get another one.

Peter Kafka

On Twitter...

On TV...

Kathy Griffin has no regrets about her racy Anderson Cooper moment on New Year's Eve:

From our inbox...

The Washington Post is launching an online political video channel:

The Washington Post today announced that in summer of 2013 it will expand its video efforts with the launch of an online video channel devoted to politics.

The channel will broadcast several franchise shows that feature Washington Post journalists and commentators, as well as key newsmakers and viewers from around the country. Viewers will be able to watch the video as individual clips or complete shows on desktop and mobile devices. The content will also be available on selected connected TV devices.

“We have a terrific opportunity to rethink how video news from Washington is presented,” said Andrew Pergam, director of Video for The Washington Post. “We’ll certainly bring to it the credibility and authority viewers expect from The Post, but we’ll also have a distinct voice and personality. Our goal is to create programs and segments that are different from anything else in the marketplace.”

The planned video programming will include hundreds of clips organized into shows and totaling over 30 hours of air time per month. The Post plans to house its expanded video offerings in a newly designed platform that will be easy to use and interactive. Video content will also be featured prominently both on the homepage and within articles.

The programming will be produced in the newsroom in tandem with the Politics reporting team, which generated extensive political video content during the 2012 campaign season.

"We see good reason to make a larger investment in video, already an area of distinction for The Post. Interest has risen in current programming, and there is real promise in offering more,” said Martin Baron, executive editor of The Washington Post. “As news consumers increasingly turn to video, a video channel centered on politics is a natural for The Post.”

The politics channel will join The Post’s other video initiatives, including “News in :59” and “The Fold” on PostTV and produced segments and video journalism that are available on washingtonpost.com.

More information about The Post’s video programming will be available in the coming months.