The Good News Bears of Atlantic Media announce new China Channel, new hires, promotions

'The Atlantic' in print. Digital revenue at the company is growing. ()
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In a cheery year-end staff memo unlike most of the ones we see in the media industry these days, Atlantic Media has announced the start of a new China vertical on its flagship magazine's website.

The vertical, called The China Channel, will be edited by Matt Schiavenza, a recent graduate of Columbia's international affairs master's program who's lived in four different Chinese cities over the span of six years.

The China Channel is the latest addition to the online titles spinning out of Atlantic Media, which has been expanding its digital footprint over the past few years with the launch of new verticals on theatlantic.com and standalone sites such as The Atlantic Wire and Quartz. The company's digital revenues surpassed print advertising for the first time last year.

Here's the memo from Atlantic Media officers announcing the China site as well as a number of newsroom hires and promotions:

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As 2012 winds down we have some good news to share:

Matt Schiavenza is joining The Atlantic as an associate editor. A recent graduate of Columbia's master's program in international affairs who previously spent six years living in four different Chinese cities, Matt's been freelancing and blogging on China for years – at The Huffington Post, for The Journal of International Affairs, on his own site, and elsewhere. He'll be launching The Atlantic's new China Channel, reporting to John Gould and working closely with our resident China expert, Jim Fallows. Matt is moving to DC from New York and starts on January 9.

Emily Badger joins The Atlantic Cities as a staff writer. A regular contributor since Cities launched back in September 2011, Emily has emerged as one of the site's leading voices, covering topics from the real estate market to the sharing economy. Sommer and team are thrilled to welcome Emily to the full-time fold. She starts January 7 here at the Watergate.

Geoff Gagnon will be heading up our new digital magazine SWAT team, as was announced at the Town Hall meeting. His many new responsibilities will include improving the reader experience of the magazine on tablets, desktops, and other devices; working with the digital team on the editing and production of long-form stories for the web; working with the development and business development teams to pioneer new methods of distribution (e-books, singles, etc) for Atlantic stories. As time permits, we hope that he will also continue to contribute ideas and editing for the magazine.

Nicole Allan moves from senior associate editor to senior editor of the magazine. In her new role, Nicole will continue to edit well features and to work with Kate Julian and various members of our editorial team on our new front-of-the-book section, while also adding to her responsibilities the spearheading of our magazine special sections, and compiling the new back-page feature she concocted (tentatively called "One Big Question").

Spencer Kornhaber moves from associate editor to senior associate editor. As editor of The Atlantic's highly successful Entertainment channel, Spencer has been on his own — mastering film, TV, books, sports, and music -- ever since his co-editor, Eleanor Barkhorn, took on The Sexes.

Kasia Cieplak-Mayr von Baldegg moves from associate editor to senior associate editor. Kasia has brought eclectic interests and an eye for storytelling to The Atlantic's video channel, which she launched back in the summer of 2011.

Rebecca Rosen also moves associate editor to senior associate editor. A linchpin of The Atlantic's Tech channel, Becca has proven herself a standout writer, editor, producer — and baker of homemade breads.

Oh – and while we’re at it, FishbowlNY just named our November cover its cover of the year, saying of Darhil Crooks: “The winning cover was the first Atlantic issue with Crooks’ imprint, and it obviously made an impact on readers.” ( http://www.mediabistro.com/fishbowlny/the-atlantic-wins-magazine-cover-of-the-year_b73270 )

Please join us in welcoming your new colleagues (when they get here) and celebrating your newly promoted ones. We’re proud to have the chance to work with all of you.

James, Bob, and Scott