DNAinfo, in bid to raise profile among local advertisers, starts ‘Small Business Insider’
DNAinfo New York, the online neighborhood news behemoth bankrolled by billionaire TD Ameritrade founder Joe Ricketts, is trying to raise its profile among the small businesses it depends upon as advertisers with the launch of a new video series profiling local entrepreneurs.
"Small Business Insider," which launched today, is "a premium video series that highlights the city’s most innovative and unique neighborhood businesses," according to a press release.
“DNAinfo.com New York's Small Business Insider focuses on the lifeblood of New York City – small business – and the stories of the women and men who make them work,” said managing editor Michael Ventura in a statement. “We’ve uncovered inspiring stories throughout the five boroughs that highlight the ingenuity of New Yorkers running businesses.”
Click here to meet Ariane Hundt, founder of the Brooklyn Bridge Boot Camp, for example:
In addition to feel-good stories like these, Small Business Insider (not to be confused with Henry Blodget's similarly named news aggregator, of course), also features interviews with "experts" like Rob Walsh, commissioner of Department of Small Business Services, and real-estate maven Barbara Corcoran.
DNAinfo isn't the only local news outlet courting the city's small-business market. The Daily News recently launched a local digital-media consultancy for small businesses that it hopes will put the paper on the path to profitability.