Evelyn Rusli leaves ‘Times’ for ‘WSJ’

Inset: Evelyn Rusli. (via Twitter)
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One of the rising stars of The New York Times' business desk is defecting to the competition.

Evelyn Rusli, who joined the Times in 2010 as part of the big expansion of its Wall Street vertical, DealBook, is leaving the paper for a job as a West Coast-based technology correspondent for The Wall Street Journal.

"She made a big impact early on," her editors wrote in a memo to staff that was sent out last week. (See below.)

Rusli is the latest to take her turn in the ongoing game of musical chairs between the rival broadsheets. And perhaps her poaching is of some small consolation to Journal brass, who are currently lamenting the loss of WSJ. editor Deborah Needleman to the Times' glossy luxury supplement, T.

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In other Journal revolving-door news, the paper's tech-news blog, Digits, has found a new contributor in Matthew Lynley, who until a few weeks ago had been writing for Business Insider. (Also see below.)

Here's the Times memo on Rusli:

We are sorry to report that Evelyn Rusli has accepted an offer to be a technology reporter for The Wall Street Journal on the West Coast. Her last day here will be Sept. 28. Read more in this note from Larry Ingrassia, Andrew Ross Sorkin and Jeff Cane.

Evelyn was one of the bright young reporters who arrived here in November 2010 to revamp and remake DealBook. She made a big impact early on, playing a major role in our coverage of Facebook's road to an initial public offering — as well as its messy aftermath, for both DealBook and the Technology cluster. She produced scoops on venture investments, Yahoo and the exchanges.

Some of her best work has been in exploring the crosscurrents of Wall Street, venture capital and technology start-ups, profiling major players and raising questions about whether another bubble was forming.

Evelyn lit up the newsroom with her energetic personality and her enthusiasm for stories.

We will miss her.

Larry, Andrew and Jeff

UPDATE: And here's the Journal memo about its latest hires, which also include Tom Gara from The Financial Times:

Please join us in welcoming a trio of talented new colleagues, who will enhance our business coverage in some important ways.

Tom Gara (@tomgara)

Tom, with an assist from long-time Journal ace Joe White (wsjeyesonroad), will write and edit the WSJ's new Corporate Intelligence blog, a live take on the day's business news. Tom joins the WSJ from the Financial Times, where he was on the team that launched FT Tilt, an emerging-markets news website. He later served at the FT's Gulf news editor, working with the newspaper's Middle East reporting team.

Prior to joining the FT, he was on the team that launched The National, a daily broadsheet newspaper based in Abu Dhabi, where he worked as a senior business reporter covering technology and telecommunications, and later as the newspaper's communities editor. He studied commerce at the University of Adelaide in Australia, has lived and worked in Australia, Ireland, Egypt, the Netherlands and the United Arab Emirates. He says he speaks Arabic, badly.

Evelyn Rusli (@evelynrusli)

Evelyn is joining our technology team in San Francisco, where she will dive into Facebook and other top companies while focusing on the frenetic dealmaking world out West.

Evelyn joins from the New York Times, where she was spent two years on the technology-deals beat, delivering a series of painfully good scoops. Prior to the Times, Evelyn was a reporter and video anchor at TechCrunch and Forbes. She is a graduate of Princeton University, and luckily, speaks some Bahasa at a time when we are launching our own Bahasa-language news service in Indonesia.

Matthew Lynley (@mattlynley)

Matthew Lynley began this week as the new lead blogger for Digits, the Journal’s popular technology blog. He joins from Business Insider's SAI tech blog, where he covered large-cap technology companies, like Apple and Google, and some of technology's hottest IPOs, such as Facebook and Zynga. Matthew is a graduate of the University of North Carolina at Chapel Hill, where he studied mathematics and business journalism. Prior to joining Business Insider in 2011, Matthew covered video games and technology at VentureBeat and markets and stocks at Reuters.

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