For its 30th birthday, USA Today has some work done

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'USA Today' today (left) and tomorrow (right). ((Click here to enlarge.))
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USA Today this afternoon gave media reporters a preview of its new multi-platform redesign, which was first reported by Politico's Dylan Byers last week.

The overhaul, which debuts tomorrow, coincides with the paper's 30th anniversary and includes a new logo for the Gannett-owned title that is a staple of hotel lobbies and transit hubs nationwide.

Here's the boilerplate from publisher Larry Kramer:

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We are making a real investment in USA TODAY, and putting a major focus on reinvigorating the value of print media while introducing new digital products in order to provide our readers with a unique perspective and relevant context on a full range of issues, across all mediums. We are revolutionizing the way we cover and distribute the news in relevant ways that inform and entertain our readers. This redesign will highlight stronger voices, and further cement USA TODAY’s status as one of the nation’s premier news outlets that continues to reflect the American experience. We are America’s newspaper and we take that responsibility seriously.

And some specifics about the new look and feel of the print edition:

The new USA TODAY newspaper is completely reimagined resulting in a unique modern and visual format that delivers the essential news of the day. The redesign includes increased color, photos and infographics. Several of the fan-favorite sections have been enhanced including the States and Weather pages. The Tech and Travel sections have been expanded to include increased coverage. This fresh look and feel will provide a unique and useful environment for both the USA TODAY reader and advertiser.

The New York Times, Ad Age and Adweek all have more.

Click here to see a full-size, side-by-side comparison of the old and new front page.

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