Can Glenn Beck break cable?

Glenn Beck. (via Wikimedia Commons)
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The Lineup collects the media stories, big and small, that are on our radar each day.

Today brought news, in an exclusive that was placed with The New York Times, that Glenn Beck is returning to traditional TV a year after launching his web-only video venture, now called The Blaze TV.

The offering remains available online for the former Fox News host's existing 300,000 paying subscribers. But it will now also be available to viewers of the Dish Network, a satellite company.

“TheBlaze has helped revolutionize television over the Internet and now we are excited to bring the revolution back to traditional television," said Beck in a statement. "TheBlaze will be home to news, information and entertainment programming with the facts and stories people care about most and we look forward to kicking things off with DISH.”

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What does this mean?

"The deal ... may be remembered as the Shot Heard ’round the World in the battle to break cable distributors’ stranglehold on network content," writes Forbes' Jeff Bercovici. "As a new network with no corporate parentage and no legacy restrictions, The Blaze can afford to negotiate deals that allow it to satisfy both pay-TV subscribers and cord-cutters. If enough networks like this emerge, it could pressure the Time Warners of the world into unlocking their self-administered handcuffs and give viewers an online-only option."

Similarly, Adweek's Charlie Warzel notes that the Dish access could be a way for Beck to re-capture some of the older, less web-savvy audience that once flocked to his 5 p.m. Fox News show.

"Folks in the demographic for The Glenn Beck Program are more likely to be interested in linear television than Web TV under most circumstances," writes Warzel, "and a return to traditional media might not have much overlap with Beck's already-stalwart internet following."

And then there's this from the Times' Brian Stelter: "The deal with Dish Network may be interpreted as a sign that Internet distribution alone is not sufficient, at least not yet. And it will make the network more reliant on advertising revenue and less on subscribers."

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In other news...

A new report shows that local newscasts are outpacing the cable networks in New York. [Fishbowl NY]

Scott Pelley's ratings are up over Katie Couric's, according to CBS C.E.O. Les Moonves. [TV Newser]

Jack Shafer: "A whole afternoon of HuffPost Live feels like watching a 2-by-4 of taffy melt and drip down the side of a hot oven." [Reuters]

Marc Ambinder on his return to blogging: "It’s hard to completely step away from it. You get addicted to the arousal of it!” [The New York Observer]

A second media reporter has joined Dylan Byers on Politico's media beat. [Politico/On Media]

Manhattan Media is up for sale. [Crains]