‘Was she hot?’: Jeans commercials, from Brooke Shields to the girl who looked like Molly Ringwald
LEVI'S 501 FOR WOMEN, 1987
The retro-movie obsession continues; this time it's Levi's.
JORDACHE BASICS, 1987
Second in the ersatz Ringwald cycle, and the most enduring.
The Great Film reference is a little much, but Guess is showing itself to be the game changer in jeans marketing.
SERGIO VALENTE, 1987
An attempt at arty, but those sneakers are definitely in the way.
What can there be left to do in advertising jeans on TV? (Maybe another installment of jeans-ad videos?)