‘Was she hot?’: Jeans commercials, from Brooke Shields to the girl who looked like Molly Ringwald

LEVI'S 501 FOR WOMEN, 1987

The retro-movie obsession continues; this time it's Levi's.

 

JORDACHE BASICS, 1987

Second in the ersatz Ringwald cycle, and the most enduring.

 

GUESS, 1987

The Great Film reference is a little much, but Guess is showing itself to be the game changer in jeans marketing.

 

SERGIO VALENTE, 1987

An attempt at arty, but those sneakers are definitely in the way.

GUESS, 1988

What can there be left to do in advertising jeans on TV? (Maybe another installment of jeans-ad videos?)