On a hiring jag, ‘Businessweek’ brings in a new tech editor, Doug Cantor

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A recent Businessweek cover. ()
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Bloomberg Businessweek appears to be on a hiring tear.

The latest addition to its masthead is Doug Cantor, who began a new job as Businessweek's technology editor on Monday. He replaces Barrett Sheridan, who left to pursue a fellowship at the Columbia Journalism School. He joins the magazine from Popular Science, where he was a senior editor. He also previously worked as an editor at Esquire.

Cantor is the fourth journalist recruited by Businessweek in the past three weeks. Late last month, the magazine announced three high-profile hires, including one who is now writing for Cantor's section: Sam Grobart, formerly The New York Times' personal technology editor, who had only recently begun a new column for the paper's business pages.

The other two poaches were Jeff Muskus, formerly senior news editor at The Huffington Post, who was named Businessweek's associate editor for news, and Nick Summers, a senior writer at Newsweek who was hired as a finance correspondent.

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It was unclear whether these recent hires are indicative of some larger expansion strategy at Businessweek, which has been heralded as one of the industry's splashier success stories since it was acquired and transformed by Bloomberg L.P. toward the end of 2009.

The magazine still loses money, but by the end of 2012, it is expected to have narrowed its losses by a whopping $44 million since the Bloomberg acquisition, when it was hemorrhaging more than $60 million a year.

At this year's National Magazine Awards, the title won the gala's second-highest honor—general excellence among general interest magazines. In-depth technology features have been a staple of the redesigned title, as was evidenced at a Businessweek panel hosted by the website Longreads in May. The magazine's tech roster also includes stars like Ashlee Vance, Brad Stone and Felix Gillette.

Reached via email late Wednesday night, a spokeswoman for the magazine did not immediately have a comment. But we'll update when we hear back.