'The Guardian' announces it's the third most-read newspaper site in the world
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The Guardian announced today that its website is now the world's third most-read newspaper website, with 30.4 million users in June of 2012, according to the latest data from metrics firm comScore.
Its press release about the milestone didn't name the first and second most-read newspaper websites, but we'd assume those are Mail Online and nytimes.com, which, as we mentioned earlier, finished june with 38.1 million unqiue visitors.
The Guardian attributed the boost in its online ranking to Guardian News, the U.S.-facing web offering that its been building out of New York for the past year.
"Putting our online news service first has enabled us to build a huge global audience that shares our progressive values," said Janine Gibson, editor-in-chief of Guardian News, in a statement. "The U.S. now accounts for around one-third of our total global readership."
But The Guardian's year-old "digital-first" strategy hasn't been accompanied by good news for its print product. As paidContent reported last week, Guardian News & Media is "re-opening its voluntary redundancy programme" and reducing its editorial budget largely as a result of losses in print revenue.
In other news...
On Capital: The Times Company's search for a new C.E.O. hits the final stretch. [Capital]
"Entertainment Tonight" is paying sources for information related to the Aurora massacre. [The Denver Post]
Norah O'Donnell is replacing Erica Hill on "CBS This Morning." [TV Newser]
Newsweek might be going online-only by this fall! [Poynter]
No it won't be! [Jim Romenesko]
Stewart and Colbert extended their Comedy Central contracts. [NYT/Media Decoder]
More hires at Quartz, Atlantic Media's forthcoming business site. [Adweek]
Oops! Parenting magazine's Michelle Obama cover gaffe. [NYT/Media Decoder]