More layoffs at Dow Jones, following the sale of career website FINS.com

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A little more than a week after Dow Jones & Co. announced that about 25 jobs would be eliminated as part of a plan to make SmartMoney digital-only, the financial publisher is handing out yet more pink slips.

Twelve more positions are being eliminated, Capital has learned, this time as a result of the just-announced sale to Dice Holdings of FINS.com, a career-resources website launched by Dow Jones in 2009.

A Dow Jones spokesperson confirmed the layoffs and said that the affected employees would have the opportunity to apply for other jobs within Dow Jones, which is owned by News Corp. and also publishes The Wall Street Journal

The FINS.com sale was first reported by the Dow Jones newswire late Friday afternoon.

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According to a news release, Dow Jones has also entered into "an exclusive partnership" with Dice Holdings, which owns other specialized career websites, "to provide and operate the online career centers for WSJ.com and MarketWatch.com in the United States."

The news comes a day after News Corp. announced a plan to split its entertainment and publishing assets into two separate companies.

Both last week's SmartMoney announcement and the FINS.com sale also follow the recent resignation of Dow Jones president Todd Larsen. Today's sale and layoffs were unrelated to those developments, said a person familiar with the situation.

Dow Jones has had a new C.E.O., Lex Fenwick, since February.