10:03 am Jun. 18, 2012
The New York Times and BuzzFeed this morning announced plans to team up on live video coverage of the 2012 Democratic and Republican conventions.
As part of the collaboration, BuzzFeed editor-in-chief Ben Smith and the team of political reporters he's built up since being lured away from Politico last December will be featured in nytimes.com video spots during and leading up to the conventions later this summer.
The partnership gives the Times a slice of the obsessive and constantly plugged-in online political-news audience that follows Smith and his reporters' every tweet. It gives BuzzFeed, which has quickly established itself as a presence on the campaign trail this year, the added credibility of working in conjunction with a venerable journalism brand, as well as access to its vast online readership.
“We think BuzzFeed’s energy and keen ear for how political stories play out in the social sphere will be a valuable and interesting contribution to The Times’s video presence,” said Times assistant managing editor Jim Roberts in a statement.
“We are thrilled to work with such a respected news organization as The New York Times, and one that understands and values online reporting,” said Smith.
Video, and in particular live video, is becoming more essential to the online news reports that media outlets are producing around the presidential race.
Aside from the Times, which last month launched a twice-weekly live campaign show called TimesCast Politics, Politico is also bullish in this space.
Back in March, the two news organizations duked it out for web-video watchers during the Super Tuesday primary contests, with the Times airing video coverage throughout the evening and Politico producing a cable news-esque broadcast that was livestreamed on its homepage in addition to being carried on CSPAN.
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