2:55 pm Jun. 6, 2012
The New York Times' Business Day section will introduce a new column in tomorrow's paper.
Tool Kit, a weekly technology how-to column by personal technology editor Sam Grobart, will join David Pogue's State of the Art and Bob Tedeschi's App Smart in the Thursday "personal tech" edition of the business pages.
It's the first technology column to debut in the Times print edition in awhile, Grobart said.
"It's looking at the intersection of technology and your life," he said. "The goal is to help people solve problems that are either caused by technology or problems that technology can solve."
For example? How to set up wireless audio in your house. How to use gadgets in the kitchen. How to maximize the efficiency of your Gmail inbox.
"My thinking," said Grobart, who is a regular contributor to the Times' Gadgetwise blog, "is that most people are not very interested in delving into the inner workings of a lot of gadgets that they have. They'd rather be doing something else. But I'm actually paid to do this. My job is to kind of figure out the very best way to get the most out of your tech."
Grobart said he pitched the column to technology editor Damon Darlin and Business Day editor Larry Ingrassia a few months ago. It will run at around 1,200 words each week. The inaugural installment will be online by 6 p.m. this evening.
Grobart, who joined the Times in 2008 following tours at The Wall Street Journal, Money, Esquire and New York, also has another new project keeping him busy. As part of the Times' ongoing expansion in the online video space, he'll be anchoring a broadcast called TimesCast Tech every Wednesday. The first episode, featuring the segments on the founders of Tumblr and Napster, debuted on the Times' homepage this afternoon.
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