4:56 pm Jun. 5, 2012
The New Yorker's website is starting to take shape under the direction of Nicholas Thompson.
"We are indeed expanding," said Thompson, who made a rare move from the magazine's print side several months ago to a job as editor of newyorker.com.
The latest sign of that expansion is the addition of Jonah Lehrer's Frontal Cortex blog, which was leading newyorker.com around the time news broke Tuesday afternoon that Lehrer is leaving sister-Conde Nast-title Wired, where he was a contributing editor, to become a New Yorker staff writer.
"I’m very excited," Lehrer wrote in his parting shot for Wired.com.
So are Thompson and his crew: "We are excited about Jonah," he told Capital. "We're adding things we're really proud of. Not just things that will get hits."
Frontal Cortex, which covers "science, imagination and the mind," according to its tagline, is one of several new offerings to crop up on newyorker.com since Thompson, himself a Wired veteran, took the reins in March following a two-year stint editing features for the magazine.
Last month, the site, which averaged a little under 2 million monthly visitors as of earlier this year, according to comScore, introduced a new books blog called Page-Turner (replacing and expanding on Books Bench) and a "health-care hub" for medical coverage. There's also the magazine's new election vertical, Political Scene, which launched in January just before Thompson switched roles. And on the wonkier end, he's streamlined and reorganized the site's navigation bars.
Thompson wouldn't reveal what other new launches were in store for newyorker.com in the coming months other than to say, "There's more stuff planned." He previously told us: "I don't think there's any doubt that the website is becoming more important and that we're putting resources into it. It's clear we're making big investments."
Editor-in-chief David Remnick was likewise sanguine about The New Yorker's "digital future" in an interview with Charlie Rose Monday morning on CBS.
"The magazine is very much on Facebook and on Twitter and all the available social media outlets," he said. "On the iPad we've found 50,000 additional new readers, and hundreds of thousands of our readers read it both ways."
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