Hugo Lindgren dreams of being a print survivor

Hugo Lindgren does Reddit. ()
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New York Times publisher Arthur Sulzberger Jr. once said his newspaper would likely "stop printing sometime in the future" and become a digital-only product.

But Hugo Lindgren, editor of The New York Times Magazine, would like to think he'll be the exception.

"My dream," said Lindgren on Reddit late Friday afternoon, "is that the magazine ends up as the focus of the company's print strategy—that in addition to all that we do in the digital space, we put together a big, beautiful magazine that is like an analog portal that people can carry around with them when they want to escape their machines.

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"A print newspaper fits nicely into the routine of my day, and I think it does the same for a lot of people. The magazine even more so," he went on to say. "We come out on Sundays, which is a day that people naturally want to unplug and get away from their laptops and phones and whatever else. I think that's a big opportunity for us. We want to deliver a magazine that makes them think, Yeah, i like not being glued to a screen like I am all day at work."

Lindgren was answering questions from readers as part of an "ask me anything" chat on the viral messaging site. In other surprises, he told readers that theme issues are driven by the wants and needs of advertisers.

"The theme issues are negotiated with the advertising side. They tend to want as many as possible, because advertisers are drawn to them. When you come out 52 times a year, it can be hard to make the case to advertisers about why they have to be in a particular week. So we sit down and hash out with them how many we're willing to do and on what subjects."

On his decision to name the editors on feature stories in the magazine (about which Tom Scocca wrote hilariously in Slate last year):

"We decided to credit editors because they live and breath [sic] the stories they work on, and I felt that some kind of recognition was due. It's really as simple as that."

Also: "15-year-old Hugo Lindgren would be pretty astounded that he had grown up to be editor of the Times Magazine, though maybe a little bummed that I hadn't turned out to be a rock star or a novelist."

You can read the full transcript here.

In other news...

Gabe Sherman on Bloomberg's media empire. [New York]

And on whether he might buy The New York Times or Financial Times. [Politico/Dylan Byers]

Anthony Bourdain talks to David Carr about his jump to CNN. [The New York Times]

Sales of The Sun on Sunday have slipped. [The New York Times]

Will newspapers lose readers as they cut back on print and move to the web? [The New York Times]

Layoffs hit GOOD magazine. [Poynter]

The New Republic has reportedly attempted to poach Dexter Filkins, Robert Draper and Mark Leibovich. [W.W.D.]

Shady business from New York's Deadline Club? [iMediaEthics]

From our inbox, news of a new column at New York mag:

New York magazine’s eagerly awaited annual “Best Doctors” issue hits newsstands today, and will debut a new weekly medical column “Ask a Best Doctor,” to be published online at nymag.com/bestdoctors. Doctors from the list, which is selected by the New York City research and information company Castle Connolly Medical Ltd., will answer readers’ health-and-wellness queries on a wide range of topics.

“The new column allows us to give our readers access to advice from some of the best doctors in the world on a weekly basis,” says New York deputy editor Jon Gluck. “As health and wellness information gets more and more complex, and often contradictory, we see this as a highly valuable service.”