Can Anthony Bourdain curse on CNN? He’ll soon find out
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The rambunctious New York chef, author and traveling foodie Anthony Bourdain is getting a new show on CNN, the network announced this morning.
Bourdain, host of the Travel Channel show "No Reservations," will soon host a weekend program on CNN and its sister network, CNN International.
Set to join CNN's Sunday-night primetime lineup in early 2013, the still unnamed broadcast will create "a signature showcase for the network’s coverage of food and travel," according to a press release. "The show will be shot on location and examine cultures from around the world through their food and dining and travel rituals."
“For more than a decade, Anthony Bourdain has been a trailblazer in educating Americans about different cuisines and cultures around the world, as well as an outspoken commentator on social trends ranging from the rise of celebrity chefs to the impact of fast food chains to the spread of vegetarianism and veganism.” said Mark Whitaker, managing editor and executive vice president of CNN worldwide, in a statement.
“Examining the world through the prism of Tony’s unique expertise and passions continues CNN’s long-standing commitment to international reporting and to promoting global understanding.”
"I think the world is going to get a whole lot bigger for me,” said Bourdain in an accompanying statement. “I hope that old fans and new ones will be excited about what’s coming down the road.”
With the addition of Bourdain, CNN brings another marquee media personality to its talent roster. But not where it's most needed: The network's weekday primetime slate has been in ratings freefall for the past several years and recently hit a two-decade low. Even though primetime advertising is only a sliver of CNN's overall revenues, the network is under pressure from its parent company, Time Warner, to turn the slump around.
Asked whether Bourdain's new show would impact his role at Travel Channel and "No Reservations," a new season of which begins airing in September, a spokesperson for the network told Capital, "as of now it does not." But TV Newser's Alex Weprin says he's confirmed Bourdain will be exclusive to CNN once the new show launches.
"Travel Channel will either have to cancel or find a new host for 'No Reservations,'" Weprin reports.
A CNN spokesperson did not immediately respond to a request for comment.
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