DNAinfo cleans up in New York Press Club Awards
It's only about two years old, but Manhattan-based DNAinfo was one of the two biggest winners in this year's New York Press Club awards.
The insurgent and curiously-named local news site picked up six wins in the annual journalism competition. That's more than any other outlet except for the Associated Press, which also won in six categories, including the topmost Golden Keyboard Award for its series on the NYPD's controversial Muslim surveillance program. (The same series earned the A.P. a Pulitzer last month.)
DNAinfo, meanwhile, racked them up for best web exclusive content; continuing coverage (for its reporting on the National Arts Club scandal); crime reporting (for veteran investigative ace Murray Weiss' story on the NYPD ticket-fixing scandal); feature photo; spot news; and spot news photo. (The awards are broken down by medium, so each of DNAinfo's wins was in the "Internet" category.)
As we've previously reported, DNAinfo seemed to sprout out of nowhere in 2010 and quickly built up a reputation for breaking news and beating its legacy media competitors on some big stories, like the Upper East Side Madam and John Edwards' alleged connection to her.
With its recent expansion into the outer boroughs, we're sure DNA's sales team will be happy to mention these latest accolades while pounding the pavement in search of local advertising to monetize the brand.