‘New York’ mag’s Daily Intel hires Kevin Roose away from the ‘Times’ and DealBook

Kevin Roose. ()
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New York magazine has recruited a writer from The New York Times to write about business for its news blog, Daily Intel.

Kevin Roose, who joins as "lead business writer" for nymag.com, has been reporting on Wall Street at the Times for the past year (mostly online in DealBook, it seems).

According to an announcement New York was set to issue this afternoon, Roose will report out of both New York and Silicon Valley.

As for his beat: "Deal-making and profits," said nymag.com editorial director Ben Williams in a statement, as well as "the characters and the culture behind the companies—from Instagram to Goldman Sachs—that Americans obsess over.”

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Roose is apparently a bit of a sleuth, too. For his 2009 book, The Unlikely Disciple, he spent a semester undercover at Rev. Jerry Fallwell's Liberty University.

Here's the whole announcement:

New York, NY, May 9, 2012 — Nymag.com editorial director Ben Williams announced today that Kevin Roose is joining New York as lead business writer of nymag.com. He will be working out of New York and Silicon Valley, reporting for nymag.com’s news blog Daily Intel, and joins from The New York Times.

“I’m thrilled to have Kevin reporting for us—covering the impact that the two great money centers of New York and Silicon Valley have on the rest of the country, both in terms of the companies they build and the wealth they create,” says Williams. “Kevin will focus not only on deal making and profits, but also on the characters and the culture behind the companies—from Instagram to Goldman Sachs—that Americans obsess over.”

Roose has been a reporter at The New York Times for the last year, covering Wall Street and finance culture; he’s written about everything from bank layoffs to Lloyd Blankfein, and recently spent a day living as a billionaire for a story on wealth. Prior to joining the Times he worked as a magazine writer, and wrote features for New York, GQ, ESPN: The Magazine and SPIN, among others. He also spent a semester during college as an undercover student at Jerry Falwell's school, Liberty University, and wrote a book about it called The Unlikely Disciple: A Sinner's Semester at America's Holiest University (Grand Central Publishing, 2009). He is currently working on a second book, about young Wall Street bankers, and is a graduate of Brown.

Roose joins the magazine’s monthly “The Money” columnist Jessica Pressler covering business, as well as feature writers Steve Fishman, Joe Hagan, and Gabriel Sherman, among others.