4:51 pm May. 9, 2012
Daily News editor Colin Myler recently hinted that the paper's "online operation" would soon be expanding its national footprint under the direction of incoming web editor Ted Young.
That seems to jibe with a new project in development at 4 New York Plaza: Sources tell Capital the tabloid is working on a digital offering called Daily News America.
A U.S. news site would capitalize on the types of click-friendly national stories, picture galleries and celebrity news that have become standard fare on nydailynews.com over the past year or so, and could help the News maintain or expand the already comfortable gulf between its monthly traffic totals and those of archnemesis the New York Post. NYDailyNews.com had 10.2 million unique visitors in April, up from 9.9 million a year earlier, to nypost.com's 6.6 million, up from 5.03 million, according to comScore.
Details so far are scarce, and sources cautioned that the plans are still gestating, but typing dailynewsamerica.com into a browser does lead by a redirect to the News homepage. Likewise, a Google search for "Daily News America" will lead you to the paper's existing national vertical.
The online national news formula is becoming a familiar one for certain newspapers that cater to a distinct geographic readership. U.K. titles The Guardian and the Daily Mail, for instance, have both developed websites specifically with an American audience in mind, bolstering their overall global reach. It also just so happens that Young, whose appointment was announced last week, used to be editor of the latter site, Mail Online (although much of its recent U.S. success has been attributed to current boss Martin Clarke).
In a staff memo announcing Young's hiring, Myler wrote: "I am thrilled that a journalist of Ted’s outstanding ability is joining us to guide our expansion plans for our online operation, both locally and nationally."
Young, who is expected to start in June, comes on at a time when there's cause for celebration on the digital front: The News, whose iPad app costs $1.99 a month, has the third-highest digital circulation of any paper in the U.S., behind only The New York Times and The Wall Street Journal, according to the latest data from the Audit Bureau of Circulations, released last week.
But he should expect some competition: the Post has a new web guy, too—former Gawker and Cityfile editor Remy Stern.
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