2012 National Magazine Awards nominees announced; ‘Vice,’ ‘The Fader’ crack ‘general excellence’ category

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After years of refining its unique blend of irreverent hipster screeds and hard-hitting international journalism, it seems that Vice is officially all grown up: The title will go head-to-head with industry stand-bys Bloomberg Businessweek, GQ, New York and The New Yorker for the top honor of general-interest general excellence at this years National Magazine Awards in Manhattan on May 3.

It also marks the first nomination for the Brooklyn-based monthly.

Far less surprising: New York and The New Yorker are leading the pack with six nominations a piece.

New York also cleaned up last month at the third annual digital installment of the yearly awards rollout.

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You can view the full list of the 2012 finalists, announced this afternoon, as well as a breakdown of the nominations, via the American Society of Magazine Editors, below:

The 2012 National Magazine Award finalists include 52 titles in 20 categories. Twenty-six magazines received multiple nominations, led by New York and The New Yorker, both with six.

Magazines receiving multiple nominations include: The Atlantic (3 nominations), Bloomberg Businessweek (3), ESPN The Magazine (2), Esquire (3), Field & Stream (2), Garden & Gun (2), Glamour (2), GQ (5), Harper’s Magazine (3), Interview (2), Los Angeles (2), McSweeney’s Quarterly (2), Men’s Health (2), National Geographic (3), New York (6), The New York Times Magazine (3), The New Yorker (6), Real Simple (3), Rolling Stone (2), Texas Monthly (2), TIME (3), Vanity Fair (2), Virginia Quarterly Review (3), Vogue (2), W (2) and Wired (4).

Group publishers with multiple nominations include: Atlantic Media Company (3 for The Atlantic); Bloomberg L.P. (3 for Bloomberg Businessweek); Bonnier Corporation (4 for Field & Stream, Outdoor Life and Saveur); Brant Publications (2 for Interview); Conde Nast (24 for Bon Appetit, Glamour, GQ, The New Yorker, Vanity Fair, Vogue, W and Wired); Emmis Communications (4 for Los Angeles and Texas Monthly); Hearst Magazines (10 for Country Living; Esquire; Good Housekeeping; House Beautiful; Marie Claire; O, The Oprah Magazine; Popular Mechanics and Redbook); National Geographic Society (3 for National Geographic); New York Times Company (3 for The New York Times Magazine); Rodale (3 for Bicycling and Men’s Health); Time Inc. (7 for Real Simple, Sports Illustrated and TIME); and Wenner Media (3 for Men’s Journal and Rolling Stone).

Three magazines were first-time nominees: Country Living, The Fader and Vice—all in General Excellence.

GENERAL EXCELLENCE, PRINT

General-Interest Magazines
Honors large-circulation weeklies, biweeklies and general-interest monthlies
Bloomberg Businessweek; GQ; New York; The New Yorker; Vice

Women’s Magazines
Honors women’s magazines, including health and fitness magazines and family-centric publications
Glamour; More; O, The Oprah Magazine; Real Simple; W

Lifestyle Magazines
Honors food, travel and shelter magazines as well as city and regional publications
Bon Appetit; Country Living; Garden & Gun; House Beautiful; Texas Monthly

Active- and Special-Interest Magazines
Honors magazines serving targeted audiences, including enthusiast titles
The Fader; Field & Stream; Inc.; Men’s Health; Popular Mechanics

Thought-Leader Magazines Honors literary, scholarly and professional publications as well as small-circulation general-interest magazines
The American Scholar; Aperture; IEEE Spectrum; The New Republic; Virginia Quarterly Review

DESIGN
Bloomberg Businessweek; GQ; Interview; New York; Wired

PHOTOGRAPHY
GQ; Interview; National Geographic; Virginia Quarterly Review; Vogue

NEWS AND DOCUMENTARY PHOTOGRAPHY
Harper’s Magazine for “Juvenile Injustice,” October
Harper’s Magazine for “Uncertain Exodus,” July
National Geographic for “Too Young to Wed,” June
The New York Times Magazine for “From Zero to 104,” September 4
TIME for “Birds of Hope,” January 17

FEATURE PHOTOGRAPHY
National Geographic for “Taming the Wild,” March
The New York Times Magazine for “Touch of Evil,” December 11
TIME for “Portraits of Resilience,” September 19
Vogue for “Lady Be Good,” March
W for “Planet Tilda,” August

SINGLE-TOPIC ISSUE
Bloomberg Businessweek for “Steve Jobs,” October 10-16
ESPN The Magazine for “NFL Preview: The Vick Issue,” September 5
Garden & Gun for “Southern Food,” October/November
New York for “The Encyclopedia of 9/11,” September 5-12
Wired for “Underworld,” February

MAGAZINE SECTION
Bicycling for “Know/How”
Esquire for “Man at His Best”
New York for “Strategist”
Real Simple for “Food”
Wired for “Start”

PERSONAL SERVICE
Glamour for “The Secret That Kills Four Women a Day,” June
Good Housekeeping for “Fractured,” July
Real Simple for “Your Holiday-Spending Survival Guide,” November
Redbook for “Would You Get a ‘Mommy Tuck’?” April
San Francisco for “The New School of Fish,” February

LEISURE INTERESTS
New York for “The Urbanist’s Guide To . . . ,” April 25
Outdoor Life for “Sniper School,” March
Saveur for “Italian American,” December
Texas Monthly for “Home Plates,” April
Wired for “The Wired Travel Optimizer,” October

PUBLIC INTEREST
5280 Magazine for “Direct Fail,” December
Harper’s Magazine for “Tiny Little Laws,” February
Marie Claire for “The Big Business of Breast Cancer,” October
Men’s Health for “The Signature Wound,” November
The New Yorker for “The Invisible Army,” June 6

REPORTING
The Atlantic for “Our Man in Kandahar,” November
Los Angeles for “What Happened to Mitrice Richardson?” September
The New Yorker for “The Apostate,” February 14 & 21
The New Yorker for “Getting bin Laden,” August 8
Vanity Fair for “Echoes From a Distant Battlefield,” December

FEATURE WRITING
Esquire for “Heavenly Father!” October
GQ for “The Man Who Sailed His House,” October
The New York Times Magazine for “You Blow My Mind. Hey, Mickey!” June 12
The New Yorker for “A Murder Foretold,” April 4
Rolling Stone for “Arms and the Dudes,” March 31 

PROFILE WRITING
D Magazine for “He Is Anonymous,” April
ESPN The Magazine for “Game of Her Life,” January 10
Men’s Journal for “The Blind Man Who Taught Himself to See,” March
Rolling Stone for “Santiago’s Brain,” December 8
Sports Illustrated for “Dewayne Dedmon’s Leap of Faith,” November 14

ESSAYS AND CRITICISM
Esquire for “The Loading Dock Manifesto,” May
GQ for “Too Much Information,” May iPad Edition
New York for “Paper Tigers,” May 16
The New Yorker for “The Aquarium,” June 13 & 20
Slate for “The Stutterer: How He Makes His Voice Heard,” February 22

COLUMNS AND COMMENTARY
The Atlantic for columns by James Parker
Field & Stream for columns by Bill Heavey
Los Angeles for reviews by Steve Erickson
TIME for columns by Joel Stein
Vanity Fair for columns by Christopher Hitchens

FICTION
The Atlantic for “Scars,” Summer 2011
McSweeney’s Quarterly for “Ambition,” April
McSweeney’s Quarterly for “The Northeast Kingdom,” August
Virginia Quarterly Review for “La Moretta,” Fall
Zoetrope: All-Story for “The Hox River Window,” Fall