Dark news for newspapers as report cites seven print-ad dollars lost for every digital dollar gained

New York's 'Newspaper Row,' circa 1900. (Library of Congress)
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The Lineup collects the media stories, big and small, that are on our radar each day.

In its latest sweeping study about the media industry, the Pew Research Center's Project for Excellence in Journalism took a look at the private financial data for 121 newspapers and conducted interviews with executives at more than a dozen major companies.

"The search for a new revenue model to revive the newspaper industry is making only halting progress but ... some individual newspapers are faring much better than the industry overall and may provide signs of a path forward," write authors Tom Rosenstiel and Mark Jurkowitz.

Halting progress doesn't sound too good. But in fact the overall picture is worse.

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"In general, the shift to replace losses in print ad revenue with new digital revenue is taking longer and proving more difficult than executives want and at the current rate most newspapers continue to contract with alarming speed." 

"Most papers are not putting significant effort into the new digital revenue categories that, while small now, are expected to provide most the growth in the future," the authors write. "To different degrees, executives predict newsrooms will continue to shrink, more papers will close and many surviving papers will deliver a print edition only a few days a week."

The stand-out statistic media watchers are circulating this morning is that for every $1 gained in digital revenue, another $7 are lost in print revenue.

You can read the full report here.

In other news...

"The wave of incriminating headlines and the surging stock price reflect the cognitive dissonance generated by News Corporation’s phone hacking scandal," writes Amy Chozik. "Even while Rupert Murdoch, the company’s chairman and chief executive, has doubled down on one of the newspapers at the center of the worsening scandal, creating a new Sunday edition of The Sun, investors have been cheering the possibility that the negative news in Britain could prompt the company to spin off its newspapers." [New York Times]

In a must-read Sunday front-page story, Tyler Hicks chronicled Anthony Shadid's final week of reporting before he died on his way out of Syria several weeks ago. [NYT]

The Times has finally weighed in on the NYPD's Muslin surveillance program. [Huffington Post]

"The editorial may increase pressure on the 2013 Democratic mayoral candidates, who deeply covet the Times endorsement, to act on this issue, which, so far, they have seemed reluctant to do," writes Azi Paybarah. [Capital]

President Obama bumped Times executive editor Jill Abramson as Barnard's commencement speaker. [NYT]

Current TV is adding two liberal radio simulcasts to its weekday lineup. [Media Decoder]

Former New York First Lady Michelle Paterson is shopping a tell-all memoir: "What I hated most was the press." [New York Post]

Bids for the Philadelphia newspapers are in. [NYP]

Rush Limbaugh apologized (kind of) for attacking a Georgetown Law Student for testifying in favor of contraception. [NYT]

Advertisers are still pulling out of his show. [Associated Press / NYT]

Rachel Maddow is happy that Roger Ailes blurbed for her new book. [Dylan Byers]

Conde Nast has big plans for Ars Technica. [Adweek]

Thousands of layoffs and a "major restructuring" coming to Yahoo, reports Kara Swisher. [AllThingsD]

Will media be spared? [Mixed Media]