Condé Nast leads the pack in just-released nominations for big digital-magazine awards, the Digital Ellies

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With a total of 10 nominations, Condé Nast is leading the pack in the American Society of Magazine Editors' third annual National Magazine Awards for Digital Media, otherwise known as the Digital Ellies.

That includes one nomination for the top honor that will be handed down during the Digital Ellies' annual luncheon March 20 at the Grand Hyatt.

In that category, for "general excellence," Condé's Golf Digest will face off against The Atlantic, EW.com, National Geographic and New York. Excluding EW.com, each of those titles has been nominated for three awards, the most of any of the 270 publications that entered the contest, as have The New Yorker, The Daily Beast and Slate. The Atlantic and New York are up against People, Saveur and Slate in the also-competitive "best magazine website" category, while The New Yorker will hope its tablet edition can dazzle the judges more than those of Golf Digest, GQ, National Geographic and Spin.

This years' awards bring at least one newcomer, The Atavist, a newish startup that commissions works of long-form journalism for individual sale on mobile devices, and which is a finalist in the "reporting" and "multimedia" categories.

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Below, you can view the full list of finalists, which were announced this afternoon:

NATIONAL MAGAZINE AWARDS FOR DIGITAL MEDIA 2012 FINALISTS

General Excellence, Digital Media
Honors the best magazines published on digital platforms

• The Atlantic
• EW.com
• Golf Digest
• National Geographic
• New York

Website
Honors the best magazine websites

• The Atlantic
• New York
• People
• Saveur
• Slate

Tablet Edition
Honors magazine editions published on tablets and e-readers

• Golf Digest
• GQ
• National Geographic
• The New Yorker
• Spin

Design, Digital Media
Honors magazine websites, tablet and e-reader editions and utility apps for visual and functional excellence

• The Daily Beast (Website)
• Everyday Food (iPad App, March)
• National Geographic (iPad App, “7 Billion: How the World Will Change”)
• The New Yorker (iPad App, Summer Reading Issue, June 13 & 20)
• Wired (iPad App, Underworld Issue, February)

Website Department
Honors a department, channel or microsite

• The Atlantic (In Focus)
• The Daily Beast (Book Beast)
• Discover Magazine (Blogs)
• Foreign Policy (Middle East Channel)
• Sports Illustrated (NFL Section)

Utility App Honors single-purpose apps distributed on mobile devices, including tablets and smartphones

• Cooking Light (The Healthy Menu Maker)
• EW.com (viEWer)
• New York (The Cut on the Runway)
• Poetry (iPad App)
• Time (PopuList)

Personal Service, Digital Media
Honors service journalism on digital platforms

• AARP.org (5 Weeks to a New Life)
• Kiplinger (State-by-State Guide to Taxes on Retirees)
• Men’s Health (Guy Gourmet)
• Men’s Health (The Skin Cancer Center)
• Redbook (The Truth About Trying)

Reporting, Digital Media
Honors excellence in reporting for digital media

• The Atavist (The Instigators)
• IEEE Spectrum (24 Hours at Fukushima)
• Mother Jones (Occupy Wall Street Coverage)
• Rolling Stone (The Kill Team)
• Wired (FBI Teaches Agents: “Mainstream” Muslims Are “Violent, Radical”)

Commentary, Digital Media
Honors excellence in opinion journalism on digital platforms

• The American Scholar (“Zinsser on Friday,” by William Zinsser)
• CNET (“Molly Rants,” by Molly Wood)
• The Daily Beast (Commentary by Michelle Goldberg)
• The New Yorker (“New Yorker” Writers on Osama bin Laden)
• Rolling Stone (“Taibblog,” by Matt Taibbi)

Multimedia
Honors the use of interactivity and multimedia in the coverage of an event or subject

• The Atavist (Lifted)
• Foreign Policy (The Qaddafi Files)
• Golf Digest (Masters Coverage)
• Popular Mechanics (Touchdown)
• Slate (The Presidential Horse Race)

Video
Honors the outstanding use of video by magazines

• 5280 (The Saddlemaker)
• GQ (Tell)
• The New York Times Magazine (My Family’s Experiment in Extreme Schooling)
• The New York Times Magazine (13 Villains)
• Slate (Why Gold, Why Not Argon?)