What Twitter really means for 2012; Ben Smith strikes again; plus Arianna Huffington, Don Graham, Tavi Gevinson

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Rick Santorum in Twitter victory lap. ()
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The Lineup collects the media stories, big and small, that are on our radar each day.

According to a new survey by the Pew Research Center for the People and the Press, "fewer Americans are closely following news about the presidential campaign than four years ago," with many of them still tuning in to cable news to get their daily fix of primary fodder.

By contrast, a mere 2 percent of Americans regularly learn about the campaigns from Twitter, according to Pew.

Of course you never would have guessed as much judging by the constant crush of tweets emanating from political reporters out on the trail.

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"In a media landscape replete with Twitter, Facebook, personal blogs and myriad other digital, broadcast and print sources, nothing is too inconsequential to be made consequential," writes The Huffington Post's Michael Calderone. "Political junkies, political operatives and political reporters consume most of this dross, and in this accelerated, 24/7 news cycle, a day feels like a week."

The catch?

"While political insiders are flocking to social media sites for their campaign fix," according to Calderone, "the general public isn't following them," and there are new "concerns about whether good reporting and analysis still breaks through the daily deluge, along with whether all this daily content amounts to actual journalism."

And as Ben Smith points out, "Very few junkies ... have Twitter wired so closely into their brains that they miss nothing. Now even most political professionals have trouble following the flow of information."

In other news...

Here's Greg Kelly's statement on the D.A. dropping its rape investigation and the D.A. office's letter on why it won't charge him. [Capital]

AOL has hired its first chief content officer for "struggling" hyperlocal news network Patch. [Reuters]

Arianna Huffington launched her latest international edition today. [HuffPo]

Rick Santorum took a "victory lap" on the morning cable news shows. [The Cutline]

Yet another Roger Ailes book is in the works. [Daily Intel]

In his latest poaching, BuzzFeed editor Ben Smith has hired Amy Odell away from New York magazine, where she wrote for fashion blog The Cut. [WWD]

Newly anointed BlackBook editor-in-chief Joshua David Stein talks about the changes he plans to bring to the magazine. [New York Observer]

Following our earlier report that The New York Observer is gearing up to go national, editor Elizabeth Spiers confirms in a State of the Observer address on Tumblr that readers can expect "major expansions in the (likely near) future." [Spiersblr]

Jeff Bercovici on "how Don Graham fumbled the Washington Post Co." [Forbes]

Voluntary buyouts at the Washington Post. [Romenesko]

Apparently reporters should be on the lookout for slimy corporate flacks who might keep secret dossiers on them. [PR Watch]

Editorial cartoonists are miffed at The New York Times. [Romensko]

Keach Hagey reports that an executive with the company behind Clint Eastwood's Chrysler Super Bowl promo participated in a Harper's magazine panel "charged with thinking up a hypothetical Super Bowl ad for the federal government." [Dylan Byers]

Real Cat Fancy editor not amused by fake @Cat_Fancy twitter handle. [The Cutline]

Executive shifts at ABC News. [Broadcasting & Cable]

Traffic bump at Salon. [The Wrap]

How effective is CNN's crisis management strategy? [Erik Wemple]

When not developing her nascent Sassy-esque website for teenage girls, teenage girl Tavi Gevinson stars in a seven-minute animated short "about a cadaver that comes back to life to say goodbye to his wife." [New York Observer]

The return of Domino. [New York Observer]