4:49 pm Feb. 29, 2012
In the past year or two, a certain suit from the clothing retailer J. Crew has become the formalwear of choice for a certain set of media-centric New York males. Now the continuously upscaling mass-market brand has created a standalone boutique named for the cut, called The Ludlow.
The company opened the doors of its first Ludlow Shop today at 50 Hudson Street in Tribeca, bringing to five the number of freestanding men's shops it has debuted in or around Manhattan since 2008, when it opened the first one, a rustic, booze-inspired alcove called The Liquor Store, a few blocks away. (Similar shops soon followed in Soho, on Madison Avenue and in New Jersey's Garden State Plaza Mall.)
On the men's side, J. Crew has been updating its preppy catalog origins for the past four years under the direction of Frank Muytjens, whom I profiled for Businessweek back in August of 2010. Slouchy khakis and shirts that don't quite hug the ribs? Out! Slim-fitting-jeans, tailored plaid button-downs and nods to classic American workwear? In!
And then there are the suits, the Ludlow being the tighter and more popular of the two fits Muytjens and his team have been updating each season.
More on that in the press release below:
Today, J.Crew opens its first Ludlow Shop at 50 Hudson Street in Tribeca several blocks south of the Liquor Store, J.Crew’s first freestanding Men’s Shop. Since the Liquor Store opened in 2008, the response to J.Crew’s the suiting business in Tribeca has continued to expand and as a result has outgrown the space. It was the perfect opportunity to create a new home for the world of “The Ludlow” suit in the neighborhood. The new Ludlow Shop at 50 Hudson will house the largest assortment of Ludlow suiting and will also include complimentary collections such as: Thomas Mason for J.Crew shirting, Italian cashmere and a selection of shoes including Alden for J.Crew and Crockett & Jones.
The shop has the charm and service of an Old Haberdashery, but with an updated and modern look. The interior of the shop is lighter and loftier than the existing J.Crew Men’s Shops. The interior was inspired by a designer atelier live/ workspace. The décor is a mix of midcentury modern, industrial and 19th century antiques including a vintage Mies van der Rohe sofa, an original 1950's George Nelson for Omni shelving unit and 1970's Marantz turntable with a selection of vintage vinyl. Steel industrial flat files that once housed architectural renderings and blueprints now display ties in the drawers and pressed shirting on top. The artwork includes a mix of limited edition prints by artists like Jasper Johns, Alberto Giacometti and Louise Nevelson.
Since the launch of the Ludlow suit at the Liquor Store in 2008, the suit has grown significantly in popularity that men request it by name and purchase multiple suits per visit. The Ludlow suits have the same old world details as the best Bespoke suits in the world – a floating chest piece, intricate pick stitching, luxurious Bamberg lining and are constructed from fabrics from the storied mills in Europe: Loro Piana. Harris Tweed and Abraham Moon. The fit is also a part of the Ludlow’s popularity. Many guys buy off the rack and wear the suit out of the shop without alterations.
In addition to the suiting, the shop will offer ties and dress shirt offerings to include slim and classic fits with spread and point collars, Thomas Mason fabrics in both - along with all of the trimmings - tie bars, Drakes pocket squares, Corgi dress socks, Alden for J.Crew, Crockett & Jones shoes.
Services The Ludlow Shop at 50 Hudson will have suiting experts on site and will offer tailoring, monogramming & door-to-door courier service.
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